Joe Duran - CEO of Goldman Sachs Personal Financial Management

Joe Duran, CFA®

Managing Director, Head of Personal Financial Management

What's your dream for the company?

I want us to be the most trusted guide for any financial decision.

What are three words people use to describe you?

Passionate, creative, energetic.

When you are not working, what do you care about most?

My wife, Jen, and my three beautiful daughters. Nothing else compares.

What's your MoneyMind®?


Joe is Managing Director, Goldman Sachs Personal Financial Management and Founder of United Capital. Personal Financial Management serves clients across 100 locations throughout the U.S. A proven entrepreneur, investor, best-selling author, and sought-after industry speaker, Joe previously built Centurion Capital as President of the company, which he sold to General Electric Financial (GE) in 2001.

Joe is a renowned industry visionary who appears regularly in traditional and online media, with featured columns in both InvestmentNews and and as a frequent contributor to CNBC, Fox Business, Bloomberg, and PBS.

Joe was a recipient of a prestigious Ernst & Young Entrepreneur of the Year award in 2015 and the Schwab Pacesetter Impact Award. His most recent book, “The Money Code: Improve Your Entire Financial Life Right Now,” achieved best-seller status on both The New York Times and USA Today lists. Joe has an undergraduate degree from Saint Louis University and MBA degrees from University of California, Berkeley and Columbia University. He earned his Chartered Financial Analyst designation in 1997.

Most importantly, Joe is lucky to have a wonderful family who inspires him every day. Joe, his wife, Jen, and their daughters, Charlotte, Juliette and Samantha, reside in Laguna Beach, CA.