The COVID-19 pandemic and ensuing economic “shutdown” has provided us with the opportunity to reflect on what is most important in life, reassess priorities and goals, and realign our financial plan with our core values and beliefs. As people think more seriously about their direction in life, they’re not just focusing on whether their estate plan is in order but also on the bigger picture – that is, if they have done the things that are truly important to them. For some people, this may mean building close relationships with family members, living a life we can feel proud of, improving the lives of others, or leaving a lasting legacy for our loved ones.
If this self-actualization period seems overly challenging, consider that a client’s teenage daughter voluntarily decided to teach herself to play the guitar during quarantine, instead of binging on Netflix or social media. If you’re raising teenagers, then you know this is no small undertaking!
Why should this anecdote inspire us? Because it illustrates the power of setting goals and working little by little each day to reach them.
If you can envision yourself making small accomplishments weekly while knowing that each step is bringing you closer to living your “best life,” this can help keep you motivated as you set aside the time needed to work on you.
Once you’re able to clearly articulate what it is you truly desire, you can then begin to build your life around those goals, using the time we have (now and in the future) more wisely. This approach is what Joe Duran, head of Goldman Sachs Personal Financial Management (GS PFM), called “financial life management,” where your financial advisor takes a comprehensive look at various aspects of your life (financial and non-financial) to understand how they may impact your overall financial plan and well-being.
Now is a great time to work on getting your financial life on track – to reflect on what is most important, reassess priorities and realign financial goals and decisions with your core values and beliefs.
Time in solitude can help us all gain perspective, allowing us to think about what truly makes us happy, what really matters and more importantly, what is within our control.
This self-reflection may start with some basic questions such as:
When working to improve our financial lives, not only is it critical to understand what matters most to us but also what drives our money decisions and where we may need the proverbial “lane assist” to keep us on course, heading toward our desired results.
In general, GS PFM has identified three biases that drive our decisions when it comes to finances: fear, happiness, and commitment. One or a combination of these biases can come into play when we’re making financial decisions. This is why it’s important to first take an honest self-assessment (see our MoneyMind® tool) in order to understand the specific emotions or biases that may cause us to drift away from our financial goals. Because while emotions can help provide the wind for our sailboat, they should not direct the path.
We don’t always recognize when emotions are overruling our rational thought process, and at times the results can be disastrous! As humans, we rationalize (or use logic to justify) the emotional decision and convince ourselves into believing it is a reasonable one. In one general example, in the recent market and economic turmoil, some investors allowed fear to drive them to sell in a panic or drastically deviate from original the goals and objectives the portfolio was crafted to achieve. The chart below illustrates how emotional decisions in the market could lead to undesirable results.
Certain courses of action sometimes require us to act counterintuitively, such as choosing to stay the course or perhaps rebalancing the portfolio during periods of large market declines. These decisions can be difficult to make when emotions are in control.
One great assessment tool that we use at Goldman Sachs Personal Financial Management to uncover what drives our clients’ financial decisions is Honest Conversations®. This set of cards facilitate open and frank discussions about money decisions and other priorities in life. Once we identify the factors, we can then begin to break down that seemingly monumental financial to-do list into achievable tasks by recognizing the psychological factors that may be unintentionally keeping you from a better financial future.
If you’re single, married or otherwise sharing your financial life with someone, consider using this tool to help you and your partner determine and prioritize what you value most in your lives. Understanding how you and your financial partner make decisions is critical to successful communication.
The great news is that once you have taken an honest inventory and assessment, you’ll have the clarity to focus on those things that matter most and develop a realistic approach to accomplishing those goals. For instance, you may want to start by comparing your current personal situation against the list of goals you’ve identified. Once you know where you’re starting from and where you want to go, you can then work with your financial advisor to come up with a plan to reach those goals – similar to that of a pilot having a flight plan before takeoff.
There is a feeling of joy that comes from bringing your life purpose in line with your core values and beliefs. Some goals may require a bit of effort to achieve and involve tradeoffs – working to improve our financial lives always require some sacrifices. This is another area of discussion you can have with your financial advisor, who can work with you to identify and understand the tradeoffs that would be necessary to accomplishing your goals.
Financial decisions can either move us toward or away from our ideal persona. If our actions are not aligned with our core belief system – then other parts of our lives may suffer. For example, I discovered that a couple of my personal Honest Conversations® priorities were not being met, including:
Spending time with people I care about. Often I would lose track of time while at work and return home to my daughter later than I planned. I was constantly feeling guilty. So I started with small changes, like scheduling time to attend a recital or a lacrosse game.
Not being a burden to my family. I worry about being a burden to my family should I become ill, so to help alleviate this concern, I purchased a long-term care policy.
Creating a priority action list in collaboration with your financial advisor is an important first step toward bringing your goals and dreams in line with your core values and beliefs. Implementing small, measurable changes brings you closer to accomplishing what is most important to you and your family. Everyone’s priority list is going to look different given that it’s based on your own particular worries and needs. And as a result, outcomes will differ from person to person as well.
The successes along the way can provide the motivation needed to continue these daily psychological habits – which, when consistently incorporated into your life, can have a positive impact on your finances and your sense of well-being.
Developing new habits isn’t always easy, which is why having a trusted advisor to provide you with inspiration and guidance is critical for continued success. As with any good-behavior pattern, in a short time and with consistency, these positive patterns will become a regular part of your everyday decision-making process.
It is important to know that sometimes we don’t have all the tools, facts and data available to make a rational decision. This is when it is important to seek guidance from a seasoned Goldman Sachs Personal Financial Advisor to provide perspective when our emotions may be leading us astray and to provide actionable solutions that help you arrive at an outcome in line with your ultimate goals and objectives.
United Capital Financial Advisers, LLC d/b/a Goldman Sachs Personal Financial Management (“GS PFM”) is a registered investment adviser and an affiliate of Goldman Sachs & Co. LLC and subsidiary of The Goldman Sachs Group, Inc., a worldwide, full-service investment banking, broker-dealer, asset management, and financial services organization.
The information contained herein is intended for informational purposes only, is not a recommendation to buy or sell any securities, and should not be considered investment advice. GS PFM does not provide legal, tax, or accounting advice. Clients should obtain their own independent legal, tax, or accounting advice based on their particular circumstances. Please contact your financial adviser with questions about your specific needs and circumstances.
Information and opinions expressed by individuals other than GS PFM employees do not necessarily reflect the view of GS PFM. Information and opinions expressed in this article are as of the date of this material only and subject to change without notice.
Tell us about yourself at no cost or obligation.
To withdraw your consent to receive calls or to change your preferences, please call us at 1 (800) 796-3315. To stop marketing emails, follow the opt-out instructions in the email received.