Connect with a financial advisor: 833-346-5433
Connect with a financial advisor

Welcome to
Guidance-Driven Investing

Ultimately, money is a resource to help you live your best possible life. Because your goals are unique, we believe your investment portfolio should be, too. Your advisor will engage in a collaborative process that takes the guesswork out of investing.

  • We take time to learn your goals and priorities.
  • You can make clear, informed decisions.
  • We build a financial plan, so that your investments can help you lead the life you want to live.
  • Access the expertise of global teams who can draw on over 150 years of investment experience in various asset classes and geographies.
Financial Planning Investment Strategy

How do we build a portfolio?

We build a customized, personalized portfolio tailored to your preferences using our investment tools.

Build Asset 1

Build Your Plan

Understand your needs +

Know your financial priorities +

Identify your risk preferences.

Contruct Asset 2

Construct Your Portfolio

Understand your preferences +

Determine your ideal mix of managers +

Create comprehensive portfolios +

Manage rebalancing and oversight.

Research Asset 3

Research + Curate Your Investment Options

Identify your optimal asset mix +

Consider return, risk and suitability +

Build a curated list of managers.

Constructing Your Portfolio

Goldman Sachs PFM works with your advisor to understand your risk profile and determine your ideal asset allocation, constructing a portfolio that connects with your plan and preferences.

  • Incorporate a curated set of investment managers and strategies to personalize your portfolio.
  • Provide ongoing oversight and performance management on your portfolio.
  • Research market trends to keep you informed with a deeper understanding on markets.
Portfolio framework1

Meet Goldman Sachs PFM Chief Investment Officer

Meet Goldman Sachs PFM Chief Investment Officer, Kara Murphy. Interested in hearing what a leading expert has to say about the current market conditions? Every month, our CIO writes her market commentary to keep you updated on the latest market trends and conditions.

Read Kara’s Commentaries

Creating Your Portfolio Framework

A personal approach to investing means creating an asset allocation to support your goals. Goldman Sachs Private Wealth Management Investment Strategy Group recommend your portfolio’s exposure to various asset classes based on your investment objectives and risk tolerance.

  • Conduct extensive proprietary research on long-term asset allocation and near-term market moves.
  • Identify ideal balance of risk and return, leveraging years of proprietary research.
  • Monitor daily market developments to identify investment opportunities.
Portfolio framework2

The Building Blocks of Your Portfolio

Assembling managers and strategies to meet your preferences.

  • Build a catalogue of investment vehicles can include Mutual Funds, ETFs, custom solutions and alternative investments.
  • Perform research, due diligence and ongoing manager oversight to continuously evolve the strategies available for our clients.
  • Maintain a deep expertise across geographies and asset classes, including fixed income, money markets, public and private equity, commodities, hedge funds and real estate.
  • Oversight on over 500 external managers* and $225 billion in client assets** provided by Goldman Sachs Alternative Investments & Manager Selection.
  • Internal investment management capabilities provided by Goldman Sachs Asset Management.
Portfolio framework3

Monitor: GuideCenter Keeps You Up to Date1

Keep tabs on your investments with GuideCenter®, a dynamic, easy-to-use online financial life management portal that helps you engage with your advisor to oversee your finances anywhere, anytime. It allows you to take on life’s changes with clarity and control—no matter how complex life can become.

  • Access, store, and share all of your financial information in one place including accounts, portfolios, and goals.
  • View your financial life in real time from a phone, computer, or tablet.
  • Communicate with your advisor through email and VideoMessenger.

An Investment Proposal that Empowers You

Our unique investment proposals create a custom profile built just for you—evaluating taxes, performance, cost, and protection. Each proposal is designed especially to help you.

Browse a Proposal

More Than 240 Financial Advisors In 100 Offices To Serve You

Find your local advisor and plan your financial future. With more than 240 financial advisors across 30 states and 100 offices, we can help you implement a financial plan tailored to your personal goals.

See All Financial Advisory Locations

*Managers subject to change.

**As of March 31, 2019.

1 For illustrative purposes only; not reflective of any particular account.

Investment advisory services offered through United Capital Financial Advisers, LLC d/b/a Goldman Sachs Personal Financial Management (“GS PFM”), a registered investment adviser. GS PFM makes recommendations based on the specific needs and circumstances of each client. Clients should carefully consider their own investment objectives and never rely on any single chart, graph, or marketing piece to make decisions. Investing involves risk, and investments may lose value. There are no investment strategies that guarantee a profit or protect against loss.

The information contained herein is intended for informational purposes only, is not a recommendation to buy or sell any securities, and should not be considered investment advice. GS PFM does not provide legal, tax, or accounting advice. Clients should obtain their own independent legal, tax, or accounting advice based on their particular circumstances.

All names, logos, and slogans identifying GS PFM or GS PFM’s products and services (including, without limitation, HonestConversations®, MoneyMind®, FinLife®, Financial Control Scorecard®, Live Richly℠, We Help You Live Richly℠, Helping People Live Richly®, One Best Financial Life®, Ideal Life Index®, GuideCenter®, InvestmentViewfinder℠, United Capital Financial Life Management®, and Financial Years of Freedom℠) are trademarks and service marks or registered trademarks and service marks of United Capital or its affiliates in the United States and/or other countries.