Joel Shaps

Joel Shaps, CFP®


Joel Shaps partners with the other Co-Heads in the office to steward operations, client relations, business development and strategic planning at the Silicon Valley office of Goldman Sachs Personal Financial Management, within the Consumer and Investment Management Division of Goldman Sachs. With more than 40 years of experience in client service, enterprise management, mergers and acquisitions, Joel is a knowledgeable resource for both his staff and clients.

Prior to joining what is now Goldman Sachs Personal Finance Management, Joel purchased Bedrock Capital Management in 2001. In 2015, Bedrock joined United Capital Financial Advisers as its office in Silicon Valley.

Joel holds a Bachelor of Arts degree from the University of Pennsylvania and has earned the designation of CERTIFIED FINANCIAL PLANNER™ (CFP®). He is also a professional member of the Financial Planning Association (FPA) and the Investments & Wealth Institute®.

Joel lives in San Diego with his wife, Sally, who was his high school sweetheart. When they’re not spending time outdoors or entertaining, traveling or sipping fine wine they are enjoying their two grandchildren.

United Capital Financial Advisers, LLC d/b/a Goldman Sachs Personal Financial Management (“GS PFM”), is a registered investment adviser and an affiliate of Goldman Sachs & Co. LLC and subsidiary of The Goldman Sachs Group, Inc., a worldwide, full-service investment banking, broker-dealer, asset management, and financial services organization. GS PFM does not provide legal, tax, or accounting advice. Clients should obtain their own independent legal, tax, or accounting advice based on their particular circumstances.