Eric ledar

Eric Leider


Eric Leider is an Associate and Relationship Manager at the San Diego United Capital office. Still early in his career, he is an avid student of the financial planning and investment management professions, constantly reading any book, article, or journal he can find. Eric graduated from Occidental College in Los Angeles, CA, where he majored in Economics and played on the men's basketball team. Prior to joining United Capital, Eric worked at a boutique financial planning and tax preparation firm.

From his previous background in strength training and life coaching, Eric is passionate about the deeper aspects of working with clients that go beyond the market, investments, and returns. He believes breakthroughs for clients are only achieved through financial planning that addresses individual behavior preferences, creates a space where core values are at the center of the conversation, and allows for a flexible, transparent, and non-judgmental dialogue between client and advisor.

Eric lives in North County San Diego with his wife Natalie and their newborn daughter Kylie. When not spending time with family, Eric can be found playing basketball, running along the coast, working out at the gym, or reading a great book.

Registered Representative of and offering securities through Cetera Advisor Networks LLC (“Cetera”, doing insurance business in CA as CFGAN Insurance Agency), member FINRA/SIPC. Investment Advisory services offered through United Capital Financial Advisers, LLC (“United Capital”), an investment adviser registered with the SEC, and an affiliate of Goldman Sachs & Co. LLC and subsidiaries of The Goldman Sachs Group, Inc., a worldwide, full-service investment banking, broker-dealer, asset management and financial services organization. Cetera is under separate ownership from any other named entity.

Investing involves risk and clients should carefully consider their own investment objectives and never rely on any single chart, graph or marketing piece to make decisions. The information contained herein is intended for information only, is not a recommendation to buy or sell any securities, and should not be considered investment advice. United Capital does not provide legal, tax or accounting advice. Clients should obtain their own independent legal, tax or accounting advice based on their particular circumstances.