Hererra Bethbirai

Bethbirai “BB” Herrera


Bethbirai “BB” is responsible for administrative and customer experience duties at the Dallas office at Goldman Sachs Personal Financial Management, within the Consumer and Investment Management Division of Goldman Sachs.

She previously worked as a front desk coordinator for United Capital, now known as Goldman Sachs Personal Financial Management, servicing clients and supporting office duties and personnel.

She earned her bachelor’s degree from Texas Woman’s University in Business Administration with a focus on Human Resources. She is also a member of the Association of Professionals and Students.

During her free time, she enjoys spending time with her family and friends, singing in her church choir, and volunteering in her community.

“United Capital Financial Advisers, LLC d/b/a Goldman Sachs Personal Financial Management (“GS PFM”) is a registered investment adviser and an affiliate of Goldman Sachs & Co. LLC and subsidiary of The Goldman Sachs Group, Inc., a worldwide, full-service investment banking, broker-dealer, asset management, and financial services organization. GS PFM does not provide legal, tax, or accounting advice. Clients should obtain their own independent legal, tax, or accounting advice based on their particular circumstances.”