Ronald Floyd

Ronald E. Floyd, CFP®


Having enjoyed a financial services journey since 1977, Ron Floyd reflects on the early part of his career with both pride and amusement. Early in his career he was hardworking, focused and very skilled at the analytic aspects of the business, characteristics that have remained unchanged. During that time, he thought his clients' first priority was his ability to prove these qualities to them. Looking back, Ron’s initial approach was well intended but lacked the wisdom he has today. Over three decades of working with senior executives, small business owners, high-net-worth individuals and families has taught him that financial experience is ground zero. While fact-based information is an important foundation to financial planning, it is the understanding of the individual human factor that is most essential to successful outcomes.

Most clients have goals, hopes, dreams and aspirations. They all have a variety of biases and preferences born from experiences and backgrounds, and there may be some blind spots when it comes time to integrate these objectives around the topic of money and the choices they make along the way. At this point in his career, Ron is thankful that his life experiences are able to inform him how to help meet his clients' diverse needs. He knows the joy of marriage, the pain of divorce, the heartbreak of losing a loved one and the elation of accomplishment. As a result, on a personal level, he realizes life's ups and downs often challenge one's ability to make objective decisions with long-term benefits. Sometimes clients want quick answers and solutions, but they must understand how biases can cloud judgment, particularly when big decisions have uncertain outcomes.

To solve the challenges Ron’s clients face when it comes to living their One Best Financial Life®, he has collaborated with a team of brilliant, forward-thinking professionals. Together, they have developed a simple yet profoun way to help address their clients' greatest financial concerns and put their interests first.

Registered Representative of and offering securities through Cetera Advisor Networks LLC (“Cetera”, doing insurance business in CA as CFGAN Insurance Agency), member FINRA/SIPC. Investment Advisory services offered through United Capital Financial Advisers, LLC (“United Capital”), an investment adviser registered with the SEC, and an affiliate of Goldman Sachs & Co. LLC and subsidiaries of The Goldman Sachs Group, Inc., a worldwide, full-service investment banking, broker-dealer, asset management and financial services organization. United Capital does not provide legal, tax or accounting advice. Clients should obtain their own independent legal, tax or accounting advice based on their particular circumstances. Cetera is under separate ownership from any other named entity.