Steve Reder

Steve Reder

Vice President

Steve Reder is responsible for FinLife sales and partnership management at Goldman Sachs Personal Financial Management, within the Consumer and Wealth Management Division of Goldman Sachs. In this role he oversees FinLife Partner relationships from the time prospects are initially identified throughout their life-span as FinLife clients.

Prior to joining what is now Goldman Sachs Personal Finance Management, Steve served as President and Chief Operating Officer of Lenox Wealth Management, one of the firms that piloted the launch of the FinLife platform in 2016.

A graduate of the University of Cincinnati with a bachelor’s degree in accounting, Steve has 20 years of experience working in finance, including roles in RIA management, private client group management, investment advisory, bank management and accounting.

Born and raised in Cincinnati, Steve enjoys reading and traveling with his family to anywhere that has a beach. Steve is married to his wonderful wife, Libby, and has a son, Jack.

United Capital Financial Advisers, LLC d/b/a Goldman Sachs Personal Financial Management (“GS PFM”) is a registered investment adviser and an affiliate of Goldman Sachs & Co. LLC and subsidiary of The Goldman Sachs Group, Inc., a worldwide, full-service investment banking, broker-dealer, asset management, and financial services organization. GS PFM does not provide legal, tax, or accounting advice. Clients should obtain their own independent legal, tax, or accounting advice based on their particular circumstances.

Ready to start a conversation? We’re here to listen.


Tell us about yourself at no cost or obligation.

  • An introduction to an advisor
  • A personal conversation
  • Your questions answered

Confirmation success!

Thank you for your submission.

By submitting this information, you acknowledge that PFM will use your information as described in our Privacy Policy and Terms of Use and you request that we contact you to discuss our products and services. We may share your information with other subsidiaries of The Goldman Sachs Group, Inc. and they may also contact you directly.

To withdraw your consent to receive calls or to change your contact preferences, please call us at 1 (800) 796-3315. To stop marketing emails, follow the opt-out instructions in the email received.